Advertising Manager's Handbook Hardcover Robert W. Bly
USD 11.47 USD
Book
Specifications
| ISBN | 9780130073457 |
| Subject Area | Business & Economics |
| Publisher | Prentice Hall PTR |
| Item Length | 9.5 in |
| Subject | Advertising & Promotion |
| Publication Year | 1993 |
| Type | Textbook |
| Format | Hardcover |
| Language | English |
| Item Height | 2.4 in |
| Author | Robert W. Bly |
| Item Weight | 64.1 Oz |
| Item Width | 7.3 in |
| Number Of Pages | 816 Pages |
A nice touch in this textbook is the running glossary in the margins.