Advertising: Principles and Practice - Hardcover, by Wells William - Very Good
USD 19.42 USD
By Wells, William. Advertising: Principles and Practice.
Specifications
| ISBN | 9780130162052 |
| Publication Year | 1991 |
| Type | Textbook |
| Format | Hardcover |
| Language | English |
| Subject Area | Business & Economics |
| Publisher | Prentice Hall PTR |
| Subject | Advertising & Promotion |
| Number Of Pages | 640 Pages |
A nice touch in this textbook is the summary boxes at the end of every section.
