Framework for Marketing Management by Philip. Kotler Paperback
USD 30.22 USD
The "Framework for Marketing Management" by Philip Kotler is a revised edition textbook published by Pearson Education. This paperback book covers the subject area of Business & Economics, focusing on Marketing Management. Authored by Kevin Keller and Philip Kotler, it offers insights into marketing principles and strategies in English language. With dimensions of 9 inches in length, 7.4 inches in width, and 0.3 inches in height, this 18.6 oz book is a valuable resource for students and professionals in the field of marketing.
Specifications
| Subject Area | Business & Economics |
| Publication Name | Marketing Management |
| Publisher | Pearson Education |
| Item Length | 9 in |
| Subject | Marketing / General |
| Publication Year | 2015 |
| Type | Textbook |
| Format | Paperback |
| Language | English |
| Item Height | 0.3 in |
| Features | Revised |
| Item Weight | 18.6 Oz |
| Item Width | 7.4 in |
| ISBN | 9780133871319 |
What stands out about this textbook is the inclusion of historical context.
