How to Plan Advertising by Alan Cooper (PB 2011) 2nd Edition FREE Tracked UK Del
"How to Plan Advertising" by Alan Cooper is a textbook published by Cengage Learning Emea in 2011. The 2nd edition of this paperback book features 201 pages of valuable insights on advertising. Written in English, it provides a comprehensive guide on how to effectively plan advertising campaigns. With a height of 238 mm and a weight of 408 g, this book is a practical resource for anyone looking to enhance their understanding of advertising principles and techniques. Ideal for adult learners and university students, this book offers a structured approach to learning about the world of advertising. Book in very good condition please see pictures any questions please ask. Thank you.
Specifications
| Publication Name | How to Plan Advertising |
| Publisher | Cengage Learning Emea |
| Subject | Advertising |
| Publication Year | 2011 |
| Type | Textbook |
| Format | Paperback |
| Language | English |
| Item Height | 238 mm |
| Author | Alan Cooper |
| Features | 2nd Edition |
| Country Of Origin | United Kingdom |
| Item Weight | 408 g |
| Item Width | 167 mm |
| Number Of Pages | 201 Pages |
What stands out about this textbook is the detailed diagrams that label every part.