NEW-PRODUCT DIFFUSION MODELS (INTERNATIONAL SERIES IN By Vijay Mahajan & Eitan
USD 113.95 USD
NEW-PRODUCT DIFFUSION MODELS (INTERNATIONAL SERIES IN QUANTITATIVE MARKETING) By Vijay Mahajan & Eitan Muller & Yoram Wind - Hardcover **Mint Condition**.
Specifications
| ISBN-10 | 0792377516 |
| Genre | BUSINESS & ECONOMICS |
| Item Height | 9.21 inches |
| ISBN | 9780792377511 |
| Subject Area | Business & Economics |
| Publisher | Springer |
| Item Length | 9.3 in |
| Publication Year | 2000 |
| Type | Textbook |
| Format | Hardcover |
| Language | English |
| Author | Eitan Muller |
| Item Weight | 54 Oz |
| Item Width | 6.1 in |
| Number Of Pages | Xiii, 355 Pages |
What stands out about this textbook is the attention to diverse cultural examples.