SERVICES MARKETING (5TH EDITION) By Valarie A. Zeithaml & Mary Jo Bitner **NEW**
USD 20.95 USD
SERVICES MARKETING (5TH EDITION) By Valarie A. Zeithaml & Mary Jo Bitner & Dwayne Gremler - Hardcover **BRAND NEW**.
Specifications
| ISBN-10 | 0073380938 |
| ISBN | 9780073380933 |
| Subject Area | Business & Economics |
| Publication Name | Services Marketing |
| Item Length | 10.1 in |
| Subject | Marketing / General |
| Publication Year | 2008 |
| Type | Textbook |
| Format | Hardcover |
| Language | English |
| Item Height | 1.1 in |
| Item Weight | 52.1 Oz |
| Item Width | 8.5 in |
| Number Of Pages | 736 Pages |
A nice touch in this textbook is the quick reference cards inside the cover.